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Branding & Strategy Templates

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27 templates

Kick off brand work the right way — discovery questionnaires, identity briefs and positioning intake.

Brand Strategy Retainer Inquiry Form

Brand Strategy Retainer Inquiry Form

A brand strategy retainer inquiry template — explore ongoing brand support, with the days per month, …

Brand Audit Request Form

Brand Audit Request Form

A brand audit request template — scope a review of how your brand looks, sounds and performs across …

Brand Guidelines Sign-Off Form

Brand Guidelines Sign-Off Form

A brand guidelines sign-off template — record formal approval of a finished guidelines document, …

Brand Values & Purpose Workshop Form

Brand Values & Purpose Workshop Form

A brand values and purpose workshop template — gather leadership’s thinking on why the company …

Brand Refresh Brief Form

Brand Refresh Brief Form

A brand refresh brief template — scope a lighter-touch update to an existing brand, defining what’s …

Brand Strategy Proposal Request Form

Brand Strategy Proposal Request Form

A brand strategy proposal request template — capture the scope, budget, timeline and decision …

Rebrand Stakeholder Interview Booking Form

Rebrand Stakeholder Interview Booking Form

A rebrand stakeholder interview booking template — book a short interview to capture a key person’s …

Tone of Voice & Messaging Brief Form

Tone of Voice & Messaging Brief Form

A tone of voice and messaging brief template — define how the brand should sound, who it’s talking …

Brand Perception Survey Form

Brand Perception Survey Form

A brand perception survey template — ask existing customers how they see your brand, how you compare …

Logo Concept Feedback Form

Logo Concept Feedback Form

A logo concept feedback template — capture structured reactions to logo options: what works, what …

Sub-Brand & Product Naming Brief Form

Sub-Brand & Product Naming Brief Form

A sub-brand and product naming brief template — brief the naming of a new product or sub-brand and …

Competitor Analysis Brief Form

Competitor Analysis Brief Form

A competitor analysis brief template — scope a review of your market and rivals: who to compare, on …

Brand Positioning Workshop Booking Form

Brand Positioning Workshop Booking Form

A brand positioning workshop booking template — book a facilitated session, capturing who’s …

Rebrand Launch Readiness Checklist Form

Rebrand Launch Readiness Checklist Form

A rebrand launch readiness checklist template — confirm assets, comms, sign-offs and a rollback plan …

Brand Direction & Moodboard Feedback Form

Brand Direction & Moodboard Feedback Form

A brand direction and moodboard feedback template — capture reactions to early creative territories: …

Naming Shortlist Feedback Form

Naming Shortlist Feedback Form

A naming shortlist feedback template — score the shortlisted names, flag concerns about the …

Brand Tracking Survey Form

Brand Tracking Survey Form

A brand tracking survey template — measure awareness, perception and consideration over time with …

Brand Guidelines Brief Form

Brand Guidelines Brief Form

A brand guidelines brief template — scope what your guidelines should cover, who’ll use them and the …

Brand Strategy Discovery Questionnaire Form

Brand Strategy Discovery Questionnaire Form

A brand strategy discovery questionnaire — surface a business’s purpose, audience, competitors and …

Brand Workshop Feedback Form

Brand Workshop Feedback Form

A brand workshop feedback template — capture how valuable a session was, how well it was …

Brand Asset & Guidelines Handover Form

Brand Asset & Guidelines Handover Form

A brand asset and guidelines handover template — confirm which final files you’ve received, where …

Rebrand Inquiry Form

Rebrand Inquiry Form

A rebrand inquiry template — capture what’s prompting a rebrand, what the business needs, the budget …

Brand Architecture Brief Form

Brand Architecture Brief Form

A brand architecture brief template — map a portfolio of brands, sub-brands and products, how they …

Positioning Statement Sign-Off Form

Positioning Statement Sign-Off Form

A positioning statement sign-off template — record formal approval of an agreed positioning …

Audience & Persona Research Brief Form

Audience & Persona Research Brief Form

An audience and persona research brief template — capture who you reach today, who you want to reach …

Brand Naming Brief Form

Brand Naming Brief Form

A brand naming brief template — set out what needs naming, how the name should feel, and the domain …

Logo & Identity Design Brief Form

Logo & Identity Design Brief Form

A logo and identity design brief template — capture the business, the style you’re drawn to and …