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Always-On Campaign Setup Form

An always-on campaign setup template for agencies — capture the objective, channels, monthly budget and optimization cadence for an ongoing campaign.

Description

An always-on campaign runs continuously rather than in bursts, and it needs a clear setup so it doesn’t drift. This always-on campaign setup form captures how an ongoing campaign should run — its objective, channels and rhythm — before it goes live.

You give the client, the primary always-on objective, the channels running and the monthly budget, plus who the ongoing audience is. It captures how often to optimize and refresh creative, what good looks like month to month, whether there’s a seasonal layer on top, and the reporting cadence.

Use it when setting up any continuous, always-on activity — search, social or content that runs all year. Send it to the client or campaign lead and agree how it’ll run from the start. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Always-On Campaign Setup Form above collects — 13 fields across 2 pages, so you can see exactly what it captures before you make it your own.

Set Up an Always-On Campaign

  • Client / brand

    Short Answer Icon
    Short Answer

  • Primary always-on objective

    Dropdown Icon
    Dropdown

  • Channels running always-on

    Multi-Select Icon
    Multi-Select

  • Monthly budget (£)

    Number Icon
    Number

  • Who's the ongoing target audience?

    Long Answer Icon
    Long Answer

Management

  • How often should we optimize?

    Dropdown Icon
    Dropdown

  • How often should creative refresh?

    Dropdown Icon
    Dropdown

  • What does good look like month to month?

    Long Answer Icon
    Long Answer

  • Is there a seasonal layer on top of always-on?

    Yes/No Icon
    Yes/No

  • Reporting cadence

    Dropdown Icon
    Dropdown

  • Day-to-day contact

    Short Answer Icon
    Short Answer

  • Set up by

    Name Icon
    Name

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Always-On Campaign Setup Form — what it captures, when to use it, and how to make it your own.

What is an always-on campaign?

An always-on campaign is marketing activity that runs continuously rather than in short bursts — think ongoing search, social or content that’s always live. It captures demand whenever it appears, and needs regular optimization and creative refreshes to stay effective over time.

What should an always-on campaign setup include?

This form captures the client and primary always-on objective, the channels running, the monthly budget and the ongoing target audience. It also sets how often to optimize and refresh creative, what good looks like month to month, any seasonal layer, and the reporting cadence.

When should you set up an always-on campaign?

When a client has a continuous need — steady lead generation, ongoing awareness or evergreen content — rather than a one-off push. Setting it up properly at the start means the activity has clear objectives and a rhythm, instead of quietly running without direction.

Who sets up an always-on campaign?

Usually the account or campaign lead, with sign-off from the client. The form captures the day-to-day contact and who set it up, so everyone knows who owns the ongoing activity and who to go to when something needs changing.

What’s the difference between always-on and a burst campaign?

A burst campaign runs intensively for a fixed period around a moment or launch; always-on runs continuously in the background. This form is for the always-on layer, and it also asks whether a seasonal burst sits on top, so the two can work together.

Is this always-on campaign template free to use?

Yes, completely free. Add or remove fields, adjust the channels and cadences to fit how you run always-on, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect responses.

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