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Brand Audit Request Form

A brand audit request template — scope a review of how your brand looks, sounds and performs across channels and against your main competitors.

Description

Before you change a brand, you need an honest picture of where it stands. This brand audit request form scopes a structured review of how a brand looks, sounds and performs — turning a vague sense that the brand feels tired into evidence you can act on.

You give the brand name and what should be audited, what’s prompting it, your website and main competitors, and which channels the team can review. It also asks for any analytics or brand tracking data, existing materials to upload, who the findings are for, and what would make the audit a success.

Use it ahead of a rebrand, a repositioning, or whenever performance is slipping and the cause isn’t clear. Send it to the marketing lead and scope the review around a real decision. Customize the questions, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Brand Audit Request Form above collects — 12 fields across 2 pages, so you can see exactly what it captures before you make it your own.

Request a Brand Audit

  • Brand name

    Short Answer Icon
    Short Answer

  • What should we audit?

    Multi-Select Icon
    Multi-Select

  • What's prompting the audit?

    Long Answer Icon
    Long Answer

  • Your website

    URL Icon
    URL

  • List your main competitors

    Long Answer Icon
    Long Answer

Access & Details

  • Which channels can we review?

    Multi-Select Icon
    Multi-Select

  • Can you share analytics or brand tracking data?

    Yes/No Icon
    Yes/No

  • Upload any existing brand materials

    Upload Icon
    Upload

  • Requested by

    Short Answer Icon
    Short Answer

  • Who's the audience for the findings?

    Dropdown Icon
    Dropdown

  • What would make this audit a success for you?

    Long Answer Icon
    Long Answer

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Brand Audit Request Form — what it captures, when to use it, and how to make it your own.

What is a brand audit?

A brand audit is a structured review of how a brand looks, sounds and performs across its touchpoints and against competitors. It surfaces inconsistencies and gaps, giving you an evidence base before deciding whether to refresh, reposition or leave the brand as it is.

What should a brand audit request form include?

This form captures the brand name, what should be audited, what is prompting it, your website and main competitors, which channels we can review, any analytics or brand tracking data, existing materials to upload, and who the findings are for.

When should you request a brand audit?

Before a rebrand, a strategy refresh, or when performance is slipping and you are not sure why. An audit gives you the current-state picture, so any changes that follow are grounded in evidence rather than a hunch that the brand feels tired.

Who requests a brand audit?

Usually a marketing or brand lead, sometimes ahead of presenting a case to their leadership. The form asks who the audience for the findings is, so the audit can be pitched at the right level, practical for a team or strategic for a board.

What makes a brand audit successful?

The form asks what would make the audit a success for you, because a useful audit answers a real question rather than just cataloguing everything. Defining that up front keeps the review focused on the decision it needs to inform.

Is this brand audit template free to use?

Yes, completely free. Add or remove questions, reorder them and restyle the form to match your brand, then embed it on your site or share it as a link, with no coding required. A free Fun Forms account lets you collect and review submissions.

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