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Brand Guidelines Brief Form

A brand guidelines brief template — scope what your guidelines should cover, who’ll use them and the brand rules people keep getting wrong today.

Description

Brand guidelines only work if they answer the questions people actually get wrong. This brand guidelines brief scopes what your guidelines need to cover, grounded in the real inconsistencies showing up across your brand today.

You set out the brand name, what you need and what the guidelines should cover, whether there are existing assets to upload, who will use them and in what format. It also asks what’s causing inconsistency today, how the guidelines will be maintained, and the rules people keep getting wrong.

Use it before commissioning a guidelines project, whether you’re documenting a new identity or tightening an existing one. Send it to the brand owner and brief the work around real problems. Customize the questions, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Brand Guidelines Brief Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Brief Your Brand Guidelines

  • Brand name

    Short Answer Icon
    Short Answer

  • What do you need?

    Dropdown Icon
    Dropdown

  • What should they cover?

    Multi-Select Icon
    Multi-Select

  • Do you have existing brand assets?

    Yes/No Icon
    Yes/No

  • Upload current logos / assets

    Upload Icon
    Upload

  • Who will use them?

    Dropdown Icon
    Dropdown

  • Preferred format

    Dropdown Icon
    Dropdown

  • Anything specific causing brand inconsistency today?

    Long Answer Icon
    Long Answer

  • Requested by

    Short Answer Icon
    Short Answer

  • How will they be maintained?

    Dropdown Icon
    Dropdown

  • Any brand rules people keep getting wrong today?

    Long Answer Icon
    Long Answer

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Brand Guidelines Brief Form — what it captures, when to use it, and how to make it your own.

What are brand guidelines?

Brand guidelines are the document that sets out how a brand should be used, its logo, color, typography, tone and imagery rules, so everyone applies it consistently. A guidelines brief scopes what that document needs to cover before it is created.

What should a brand guidelines brief include?

This brief captures the brand name, what you need, what the guidelines should cover, any existing assets to upload, who will use them, your preferred format, how they will be maintained, and any brand rules people keep getting wrong today.

When should you brief brand guidelines?

When your brand is being applied inconsistently, with different logos, colors or tone across teams and partners, or after a new identity is created and needs documenting. The form asks what is causing inconsistency today, so the guidelines fix real problems.

Who uses brand guidelines?

The form asks who will use them because guidelines serve different people, whether an internal team, freelancers, or external partners and printers. Knowing the audience shapes how detailed and how technical the finished document needs to be.

How will the brand guidelines be kept up to date?

The brief asks how they will be maintained, because guidelines that never get updated quickly fall out of use. Deciding ownership and format up front, a living document versus a fixed PDF, keeps them relevant as the brand evolves.

Is this brand guidelines brief template free to use?

Yes, completely free. Add or remove questions, reorder them and restyle the form to match your brand, then embed it on your site or share it as a link, with no coding required. A free Fun Forms account lets you collect responses.

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