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Brand Perception Survey Form

A brand perception survey template — ask existing customers how they see your brand, how you compare to alternatives, and how much they trust you.

Description

How you think you’re seen and how customers actually see you are rarely the same thing. This brand perception survey asks your existing customers directly — revealing the gap between your intended brand and their real experience of it.

It asks how likely people are to recommend you, the words that come to mind, how they’d describe what you do and how you compare to alternatives, and what you could do better. It also captures how long they’ve known you, how much they trust you, and where they mostly see or hear from you.

Use it to set a baseline before a rebrand or strategy project, or run it periodically to catch drift. Send it to your customers and read reactions in context. Customize the questions, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Brand Perception Survey Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

How Do You See Us?

  • How likely are you to recommend us to a friend?

    Scale Icon
    Scale
  • Which words come to mind when you think of us?

    Multi-Select Icon
    Multi-Select
  • In a sentence, what do we do?

    Long Answer Icon
    Long Answer
  • How do we compare to alternatives you've used?

    Dropdown Icon
    Dropdown
  • What's one thing we could do better?

    Long Answer Icon
    Long Answer
  • How did you first hear about us?

    Dropdown Icon
    Dropdown
  • Would you buy from us again?

    Yes/No Icon
    Yes/No
  • Anything else you'd like to tell us?

    Short Answer Icon
    Short Answer
  • How long have you known us?

    Dropdown Icon
    Dropdown
  • How much do you trust us?

    Scale Icon
    Scale
  • Where do you mostly see or hear from us?

    Multi-Select Icon
    Multi-Select
  • Have you recommended us to anyone?

    Yes/No Icon
    Yes/No
Use Template Arrow Right Icon

Template FAQs

Common questions about the Brand Perception Survey Form — what it captures, when to use it, and how to make it your own.

What is a brand perception survey?

A brand perception survey asks your existing customers how they actually see your brand, what you do, how you compare, and how much they trust you. It reveals the gap between how you think you are seen and how you really are.

What should a brand perception survey ask?

This survey covers how likely people are to recommend you, the words that come to mind, how they would describe what you do, how you compare to alternatives, what you could do better, how much they trust you, and where they see you.

When should you run a brand perception survey?

Before a rebrand or strategy project to establish a baseline, or periodically to spot drift. It is most useful when you suspect a gap between your intended brand and how customers actually experience it, and want evidence rather than anecdote.

Who should you survey about brand perception?

Your existing customers and audience, since they can speak to real experience. The survey asks how long they have known you and where they mostly see you, so responses can be read in the context of how familiar each person is.

What is the difference between a perception survey and a tracking survey?

A perception survey is a deep snapshot of how your customers see you now. A tracking survey measures awareness and consideration over time, usually across a wider market. This form is the customer-focused perception snapshot; use tracking for ongoing measurement.

Is this brand perception survey template free, and can I edit it?

Yes, completely free. Add or remove questions, reorder them and restyle the survey to match your brand, then embed it on your site or share it as a link. No coding needed, just a free Fun Forms account to collect responses.