A refresh isn’t a rebrand — the trick is knowing what to modernize and what to leave well alone. This brand refresh brief scopes a lighter-touch update, defining what’s in scope and, crucially, what must stay untouched.
You describe what’s working and what isn’t about the current brand, what’s in scope and what’s off-limits, and where you want the brand to feel like it’s heading. The brief captures brands you admire, how far to push it, the target completion and what’s driving the timing, so the schedule stays realistic.
Use it when a brand still has equity worth keeping but feels dated in places. Send it to the brand owner and brief a refresh that protects what matters. Customize the questions, add your branding, and embed it or share a link in minutes.
