1. Templates
  2. Advertising
  3. Branding & Strategy
  4. Brand Strategy Proposal Request Form

Brand Strategy Proposal Request Form

A brand strategy proposal request template — capture the scope, budget, timeline and decision process so an agency can propose the right way in.

Description

The best proposals answer the brief you actually have, not a generic one. This brand strategy proposal request captures the scope, budget and decision process up front, so an agency can respond with something that genuinely fits.

You give the company name and what the proposal is for, the scope you’re considering, your decision timeline and budget range. It also asks how many suppliers you’re talking to, what would help you say yes, anything that would rule a supplier out, and who signs it off internally, so nothing stalls at the last step.

Use it once you’ve shortlisted agencies and want comparable, costed responses. Send it out and get proposals pitched at the right level. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Brand Strategy Proposal Request Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Request a Proposal

  • Company name

    Short Answer Icon
    Short Answer
  • What do you need a proposal for?

    Long Answer Icon
    Long Answer
  • Scope you're considering

    Multi-Select Icon
    Multi-Select
  • Decision timeline

    Dropdown Icon
    Dropdown
  • Budget range

    Dropdown Icon
    Dropdown
  • How many suppliers are you talking to?

    Dropdown Icon
    Dropdown
  • What would help you say yes?

    Multi-Select Icon
    Multi-Select
  • Anything that would rule a supplier out?

    Long Answer Icon
    Long Answer
  • Who signs this off internally?

    Dropdown Icon
    Dropdown
  • Your name

    Name Icon
    Name
  • Email address

    Email Icon
    Email
  • Phone

    Telephone Icon
    Telephone
Use Template Arrow Right Icon

Template FAQs

Common questions about the Brand Strategy Proposal Request Form — what it captures, when to use it, and how to make it your own.

What is a brand strategy proposal request?

A brand strategy proposal request is how a prospective client asks an agency for a costed proposal. It captures the scope, budget, timeline and decision process, so the agency can respond with a proposal that actually fits rather than a generic quote.

What should a proposal request form include?

This form captures the company name, what the proposal is for, the scope you are considering, your decision timeline, budget range, how many suppliers you are talking to, what would help you say yes, and who signs it off internally.

When should you request a brand strategy proposal?

When you have shortlisted agencies and want comparable, costed responses. The form asks your decision timeline and budget range, which lets the agency prioritize and pitch realistically rather than guessing at what you can spend.

Who fills out a proposal request?

The client-side lead running the selection, often before involving whoever signs off the budget. The form asks who signs this off internally, so the agency understands the real decision process and who ultimately needs convincing.

What information helps an agency write a better proposal?

The form asks what would help you say yes and what would rule a supplier out. Those two answers let an agency tailor its proposal to your actual priorities and avoid obvious dealbreakers, rather than sending a one-size-fits-all response.

Is this proposal request template free, and can I edit it?

Yes, completely free. Add or remove fields, adjust the budget ranges and restyle the form to match your brand, then embed it on your site or share it as a link. No coding needed, just a free Fun Forms account to collect inquiries.