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Brand Tracking Survey Form

A brand tracking survey template — measure awareness, perception and consideration over time with consistent questions you can run again and again.

Description

A single survey gives you a snapshot; running the same one over time shows whether anything’s actually moving. This brand tracking survey measures awareness, perception and consideration with consistent questions you can repeat.

It asks whether people had heard of you before today, which brands they recognize, how favorable their impression is and what they associate you with. It also captures who they’d consider first, how likely they are to consider you next time, what matters most in the category, and their age and location.

Use it on a regular cadence — quarterly or annually — and around campaigns or a rebrand to measure the effect. Run it across your target market, not just customers. Customize the questions, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Brand Tracking Survey Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Quick Brand Check-In

  • Before today, had you heard of us?

    Dropdown Icon
    Dropdown
  • Which of these brands do you recognize?

    Multi-Select Icon
    Multi-Select
  • How favorable is your overall impression of us?

    Scale Icon
    Scale
  • What, if anything, do you associate us with?

    Long Answer Icon
    Long Answer
  • If you needed our type of product/service, who'd you consider first?

    Dropdown Icon
    Dropdown
  • Your age group

    Dropdown Icon
    Dropdown
  • Where are you based?

    Dropdown Icon
    Dropdown
  • Happy to be contacted for future research?

    Yes/No Icon
    Yes/No
  • How likely are you to consider us next time?

    Scale Icon
    Scale
  • What matters most when choosing in this category?

    Multi-Select Icon
    Multi-Select
  • How often do you buy in this category?

    Dropdown Icon
    Dropdown
  • What would make us your first choice?

    Long Answer Icon
    Long Answer
Use Template Arrow Right Icon

Template FAQs

Common questions about the Brand Tracking Survey Form — what it captures, when to use it, and how to make it your own.

What is a brand tracking survey?

A brand tracking survey measures awareness, perception and consideration of a brand at regular intervals, so you can see how they move over time. Unlike a one-off survey, its value comes from running the same questions repeatedly to spot trends.

What should a brand tracking survey ask?

This survey asks whether people had heard of you before today, which brands they recognize, how favorable their impression is, what they associate you with, who they would consider first, how likely they are to consider you next time, and what matters most in the category.

When should you run a brand tracking survey?

On a regular cadence, quarterly or annually, and especially around campaigns or a rebrand, so you can measure their effect. The point is repetition; a single run gives a snapshot, but tracking shows whether awareness and consideration are actually shifting.

Who should a brand tracking survey reach?

A broad slice of your target market, not just existing customers, since it measures awareness among people who may not know you yet. The survey asks age group and location, so results can be read across the segments you care about.

What is the difference between brand tracking and a perception survey?

A perception survey is a deep one-off read of how your customers see you. Brand tracking uses consistent questions over time across a wider market to measure awareness and consideration. This form is built for repeated tracking rather than a single deep dive.

Is this brand tracking survey template free, and can I customize it?

Yes, completely free. Add or remove questions, reorder them and restyle the survey to match your brand, then embed it on your site or share it as a link. No coding needed, just a free Fun Forms account to collect responses.