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Campaign Approval & Sign-Off Form

A campaign approval and sign-off template — capture formal approval of a campaign’s budget, launch date and creative before it goes live.

Description

No campaign should launch on an assumed yes. This campaign approval and sign-off form creates a clear, accountable moment where the client or budget-holder formally approves a campaign to proceed.

It captures the campaign and client, what’s being approved, the approved budget and launch date, and confirmation that the approver has reviewed it. It records whether they approve the campaign to proceed, any conditions on that approval, and the approver’s name, job title and signature.

Use it right before launch, once the campaign is built and ready. A documented sign-off protects everyone if questions come up later about what was agreed. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Campaign Approval & Sign-Off Form above collects — 11 fields, so you can see exactly what it captures before you make it your own.

Campaign Approval & Sign-Off Form

  • Campaign name

    Short Answer Icon
    Short Answer

  • Client / brand

    Short Answer Icon
    Short Answer

  • What are you approving?

    Dropdown Icon
    Dropdown

  • Approved budget (£)

    Number Icon
    Number

  • Approved launch date

    Date Icon
    Date

  • Confirm you have reviewed

    Multi-Select Icon
    Multi-Select

  • Do you approve this campaign to proceed?

    Yes/No Icon
    Yes/No

  • Any conditions or comments on your approval?

    Long Answer Icon
    Long Answer

  • Approver name

    Name Icon
    Name

  • Job title

    Short Answer Icon
    Short Answer

  • Signature

    Signature Icon
    Signature
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Template FAQs

Common questions about the Campaign Approval & Sign-Off Form — what it captures, when to use it, and how to make it your own.

What is a campaign sign-off?

A campaign sign-off is formal approval that a campaign is ready and cleared to launch. It records who approved the budget, creative and go-live date, creating an accountable point so the campaign doesn’t go live on a vague or assumed agreement.

What should a campaign approval form include?

This form captures the campaign and client, what’s being approved, the approved budget and launch date, confirmation the approver has reviewed it, whether they approve it to proceed, any conditions on the approval, and the approver’s name, job title and signature.

When should you get campaign sign-off?

Once the campaign is built and ready, immediately before launch. Getting documented approval at that point prevents the awkward situation where a campaign goes live and someone later says they never signed off the budget or the creative.

Who signs off a campaign?

The client or the internal budget-holder with authority to approve the spend and the work. The form captures their name and job title, so there’s a clear record of exactly who authorized the campaign to go live.

What’s the difference between approval and a budget sign-off?

A budget sign-off approves the money; a campaign approval confirms the whole campaign — budget, creative and launch date — is cleared to go. This form is the full go/no-go, though it captures the approved budget as part of that decision.

Is this campaign sign-off template free to use?

Yes, completely free. Add or remove fields, adjust what’s being approved to fit your process, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect sign-offs.

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