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Campaign Asset Request Form

A campaign asset request template — brief the creative assets a campaign needs, with formats, channels, key message, deadline and approval.

Description

Campaigns run on assets, and vague asset requests slow everything down. This campaign asset request form briefs exactly what creative a campaign needs, so the studio can produce the right things in the right formats first time.

You give the campaign and job code, the assets needed with their formats and quantities, the channels they’re for, and the key message each should carry. It captures whether brand guidelines exist, reference files, the deadline, priority, and whether the client needs to approve before use.

Use it whenever a campaign needs creative produced — social, display, email or print. Send it to the design or production team with everything they need in one place. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Campaign Asset Request Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Request Campaign Assets

  • Campaign name

    Short Answer Icon
    Short Answer

  • Client / job code

    Short Answer Icon
    Short Answer

  • Assets needed (asset, format, how many)

    Table Icon
    Table

  • Channels these are for

    Multi-Select Icon
    Multi-Select

  • Key message / what each asset should say

    Long Answer Icon
    Long Answer

  • Do brand guidelines exist for this?

    Dropdown Icon
    Dropdown

  • Reference / supporting files

    Upload Icon
    Upload

  • Assets needed by

    Date Icon
    Date

  • Priority

    Dropdown Icon
    Dropdown

  • Will these need client approval before use?

    Yes/No Icon
    Yes/No

  • Requested by

    Name Icon
    Name

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Campaign Asset Request Form — what it captures, when to use it, and how to make it your own.

What is a campaign asset request?

A campaign asset request is a brief for the creative a campaign needs — the specific assets, formats and messages — so a design or production team can make them. It turns ’we need some assets’ into a clear, actionable spec.

What should an asset request include?

This form captures the campaign and job code, the assets needed with their formats and quantities, the channels they’re for, the key message each should carry, whether brand guidelines exist, reference files, the deadline, priority, and whether client approval is needed.

When should you raise an asset request?

As soon as a campaign’s channels and messaging are agreed and you know what creative it needs. Briefing assets early, with formats and deadlines, gives the studio time to produce quality work rather than rushing last-minute versions before launch.

Who fills out a campaign asset request?

Usually the campaign or account lead who knows what the campaign needs, submitting it to the design or production team. The form records who requested it, so the studio has a clear brief and someone to check detail with.

Why capture the format and channel for each asset?

Because a social story, a display banner and an email header all have different specs. Capturing the format, channel and quantity up front means the studio produces assets that fit where they’ll run, rather than resizing and reworking them later.

Is this asset request template free to use?

Yes, completely free. Add or remove fields, adjust the asset types and channels to fit your work, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect requests.

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