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Campaign Debrief Survey Form

A campaign debrief survey template — gather a client’s feedback after a campaign on performance, communication, value and likelihood to run another.

Description

A campaign isn’t really finished until you know how the client felt about it. This campaign debrief survey gathers their honest feedback once it’s wrapped — on the results, the working relationship and whether they’d do it again.

It asks how happy the client is overall, how likely they are to run another campaign with you, and whether it met expectations. It captures what you did well and what could have been better, how communication and value for money felt, and whether they’d recommend you.

Use it soon after a campaign ends, while impressions are fresh. The feedback shows what to repeat, what to fix, and how solid the client relationship really is. Customize the questions, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Campaign Debrief Survey Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

How Did We Do?

  • Campaign name

    Short Answer Icon
    Short Answer

  • How happy are you with the campaign overall?

    Scale Icon
    Scale

  • How likely are you to run another with us?

    Scale Icon
    Scale

  • Did the campaign meet your expectations?

    Dropdown Icon
    Dropdown

  • What did we do well?

    Long Answer Icon
    Long Answer

  • What could we have done better?

    Long Answer Icon
    Long Answer

  • How was communication throughout?

    Dropdown Icon
    Dropdown

  • How was the value for money?

    Dropdown Icon
    Dropdown

  • Would you recommend us to others?

    Yes/No Icon
    Yes/No

  • Anything else you'd like to share?

    Long Answer Icon
    Long Answer

  • Your name

    Short Answer Icon
    Short Answer

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Campaign Debrief Survey Form — what it captures, when to use it, and how to make it your own.

What is a campaign debrief survey?

A campaign debrief survey gathers a client’s feedback after a campaign has ended — how happy they are with the results, the process and the value. It turns a finished campaign into insight you can use to improve the next one and strengthen the relationship.

What should a campaign debrief survey ask?

This survey asks how happy the client is overall, how likely they are to run another with you, and whether the campaign met expectations. It captures what you did well and what could have been better, how communication and value for money felt, and whether they’d recommend you.

When should you send a campaign debrief survey?

Soon after the campaign wraps, while it’s still fresh in the client’s mind. Sending it promptly captures a genuine reaction and shows the client you care about their experience, not just the invoice — which often matters as much as the results themselves.

Who fills out a campaign debrief survey?

The client-side contacts who experienced the campaign and the working relationship — usually the marketing lead and anyone closely involved. The form captures their name and email, so you can follow up on anything they raise.

What’s the difference between a debrief survey and a retrospective?

A debrief survey gathers the client’s view of the campaign; a retrospective is your own team’s internal look back at how it ran. This form is the client-facing one — use a retrospective to capture the team’s lessons separately.

Is this debrief survey template free to use?

Yes, completely free. Add or remove questions, adjust the ratings to fit your campaigns, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect responses.

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