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Campaign Extension Request Form

A campaign extension request template — make the case to extend a campaign that’s working, with the results, new end date and extra budget.

Description

When a campaign is delivering, stopping it on schedule can leave results on the table. This campaign extension request form makes the case to keep a working campaign running — backed by the results that justify it.

You give the campaign and why you want to extend, the results that justify it, the current and proposed end dates, and any additional budget needed. It captures whether that budget is approved, whether the creative needs refreshing, whether the client has agreed, and anything to change for the extended period.

Use it when a live campaign is performing and worth continuing beyond its planned end. Send it to whoever approves the extra spend. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Campaign Extension Request Form above collects — 13 fields, so you can see exactly what it captures before you make it your own.

Extend the Campaign

  • Campaign name

    Short Answer Icon
    Short Answer
  • Why extend?

    Dropdown Icon
    Dropdown
  • What results justify the extension?

    Long Answer Icon
    Long Answer
  • Current end date

    Date Icon
    Date
  • Proposed new end date

    Date Icon
    Date
  • Additional budget needed (£)

    Number Icon
    Number
  • Is the budget approved?

    Yes/No Icon
    Yes/No
  • If yes, approved by

    Short Answer Icon
    Short Answer
  • Does the creative need refreshing?

    Dropdown Icon
    Dropdown
  • Has the client agreed to extend?

    Yes/No Icon
    Yes/No
  • Anything to change for the extended period?

    Long Answer Icon
    Long Answer
  • Requested by

    Name Icon
    Name
  • Email address

    Email Icon
    Email
Use Template Arrow Right Icon

Template FAQs

Common questions about the Campaign Extension Request Form — what it captures, when to use it, and how to make it your own.

What is a campaign extension request?

A campaign extension request is a way to propose keeping a campaign running beyond its planned end date, backed by the results that justify it. It makes sure a working campaign is extended deliberately, with fresh budget and approval, rather than just drifting on.

What should an extension request include?

This form captures the campaign and why you want to extend, the results that justify it, the current and proposed end dates, any additional budget needed and whether it’s approved, whether the creative needs refreshing, and whether the client has agreed.

When should you request a campaign extension?

Before the campaign’s scheduled end, once the results show it’s worth continuing. Raising it early gives time to secure budget and refresh creative, so the campaign carries on smoothly instead of stopping and having to be restarted from cold.

Who approves a campaign extension?

Usually whoever controls the additional budget — an account director, finance or the client. The form captures whether the budget is approved and by whom, and whether the client has agreed, so the extension has the sign-off it needs.

Should creative be refreshed when extending a campaign?

Often, yes — audiences tire of the same ads, so performance can dip if you simply run on. The form asks whether the creative needs refreshing, prompting the conversation before fatigue quietly erodes the results that justified extending in the first place.

Is this extension request template free to use?

Yes, completely free. Add or remove fields, adjust it to fit your process, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect requests.