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Campaign Pause & Kill Request Form

A campaign pause and kill request template — request pausing or stopping a live campaign, with the reason, the urgency and the remaining budget.

Description

Sometimes the right call is to stop. This campaign pause and kill request form gives a clear, fast way to pause or kill a live campaign — with the reason on record and a decision on the remaining budget.

You pick the campaign, say whether you’re pausing or stopping it and which channel if it’s just one, explain why, and set how urgent it is. It captures the approximate budget remaining, whether the client’s been informed, and whether to reallocate what’s left and where to.

Use it when a campaign needs to stop quickly — a problem, a change of plan, or spend that isn’t working. Getting the request and reason on record keeps a fast decision accountable. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Campaign Pause & Kill Request Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Pause or Stop a Campaign

  • Campaign name

    Short Answer Icon
    Short Answer

  • What do you need?

    Dropdown Icon
    Dropdown

  • If one channel, which?

    Short Answer Icon
    Short Answer

  • Why?

    Dropdown Icon
    Dropdown

  • Explain the situation

    Long Answer Icon
    Long Answer

  • How urgent?

    Dropdown Icon
    Dropdown

  • Approx budget remaining (£)

    Number Icon
    Number

  • Has the client been informed?

    Yes/No Icon
    Yes/No

  • Should we reallocate the remaining budget?

    Yes/No Icon
    Yes/No

  • If yes, where to?

    Long Answer Icon
    Long Answer

  • Requested by

    Name Icon
    Name

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Campaign Pause & Kill Request Form — what it captures, when to use it, and how to make it your own.

What is a campaign pause or kill request?

A campaign pause or kill request is a way to formally ask for a live campaign to be paused or stopped, with the reason recorded. It makes a fast, sometimes urgent decision accountable, and prompts a plan for any budget left unspent.

What should a pause or kill request include?

This form captures the campaign, whether you’re pausing or stopping it and which channel if just one, the reason, the urgency, the approximate budget remaining, whether the client’s been informed, and whether to reallocate what’s left and where.

When should you pause or kill a campaign?

When it’s underperforming badly, a problem emerges, or plans change — and quickly, since every hour a broken campaign runs is wasted spend. The form captures the urgency, so the team knows whether to act immediately or at the next natural break.

Who requests pausing or killing a campaign?

Usually the campaign lead or account manager who spots the problem, submitting it for a fast decision. The form records who requested it and asks whether the client’s been informed, so the pause isn’t made without the right people knowing.

What happens to the remaining budget?

That’s a decision worth making deliberately. The form asks whether to reallocate the unspent budget and where to, so money pulled from a paused or killed campaign is redirected usefully rather than quietly disappearing or sitting idle.

Is this pause and kill template free to use?

Yes, completely free. Add or remove fields, adjust it to fit your process, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect requests.

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