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Campaign Performance Report Form

A campaign performance report template — report results by channel, spend and conversions against target, with what’s working and what to change.

Description

A campaign report should tell a story, not just dump numbers. This campaign performance report form structures the results so the reader sees how a campaign is doing, why, and what happens next.

It captures the campaign and reporting period, results by channel with spend, impressions and conversions, the total spend and conversions to date, and where you are against target. It also asks what’s working, what isn’t and what you’re changing, and the recommended next actions.

Use it for regular campaign updates or an end-of-campaign report. A consistent format makes results easy to compare and easy for a client to follow. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Campaign Performance Report Form above collects — 12 fields across 2 pages, so you can see exactly what it captures before you make it your own.

Report Campaign Performance

  • Campaign name

    Short Answer Icon
    Short Answer

  • Reporting period

    Dropdown Icon
    Dropdown

  • Period ending

    Date Icon
    Date

  • Results by channel (channel, spend £, impressions, conversions)

    Table Icon
    Table

  • Total spend to date (£)

    Number Icon
    Number

  • Total conversions / leads

    Number Icon
    Number

The Story

  • Against target, we're...

    Dropdown Icon
    Dropdown

  • What's working?

    Long Answer Icon
    Long Answer

  • What's not, and what are we changing?

    Long Answer Icon
    Long Answer

  • Recommended next actions

    Long Answer Icon
    Long Answer

  • Reported by

    Name Icon
    Name

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Campaign Performance Report Form — what it captures, when to use it, and how to make it your own.

What is a campaign performance report?

A campaign performance report sets out how a campaign is doing against its targets — the results by channel, the spend, the conversions and what it all means. A good one goes beyond numbers to explain what’s working, what isn’t, and what you’re doing about it.

What should a campaign report include?

This form captures the campaign and reporting period, results by channel with spend, impressions and conversions, total spend and conversions to date, performance against target, what’s working and what isn’t, what you’re changing, and the recommended next actions.

How often should you report on a campaign?

It depends on the campaign — weekly for fast-moving paid activity, monthly for longer campaigns, plus a full report at the end. The key is a consistent cadence, so the client sees steady progress rather than going quiet then presenting numbers at the finish.

Who writes the campaign performance report?

Usually the campaign or account lead who runs the activity, sharing it with the client. The form captures who reported it, and structures the results consistently, so reports look the same each time and are easy for the client to follow.

Why include what you’re changing in a report?

Because a report that only shows results tells half the story. Including what’s working, what isn’t and what you’re changing shows the client the campaign is being actively managed — which builds far more confidence than a page of numbers ever could.

Is this performance report template free to use?

Yes, completely free. Add or remove fields, adjust the metrics to fit your channels, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect reports.

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