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Competitor Analysis Brief Form

A competitor analysis brief template — scope a review of your market and rivals: who to compare, on what, and the decision it needs to inform.

Description

A competitor review that just lists rivals helps no one. This competitor analysis brief scopes the work around a real decision — who to compare, on what, and how deep to go — so the analysis earns its place.

You give your brand and the competitors to review with their websites and why they matter, what to compare, and the decision the analysis will inform. It also captures how deep to go, your current market position, the geographic focus, whether to include indirect or emerging competitors, and your output format.

Use it before positioning, a pitch, a launch or a strategy refresh — any decision that hinges on the competitive landscape. Send it to the strategist and scope the review tightly. Customize the questions, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Competitor Analysis Brief Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Brief a Competitor Analysis

  • Your brand

    Short Answer Icon
    Short Answer

  • Competitors to review (competitor, website, why they matter)

    Table Icon
    Table

  • What should we compare?

    Multi-Select Icon
    Multi-Select

  • What decision will this analysis inform?

    Long Answer Icon
    Long Answer

  • How deep should we go?

    Dropdown Icon
    Dropdown

  • Requested by

    Short Answer Icon
    Short Answer

  • Your position in the market today

    Dropdown Icon
    Dropdown

  • Output format you'd like

    Multi-Select Icon
    Multi-Select

  • Geographic focus

    Short Answer Icon
    Short Answer

  • Should we include indirect / emerging competitors?

    Yes/No Icon
    Yes/No

  • When do you need this by?

    Date Icon
    Date

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Competitor Analysis Brief Form — what it captures, when to use it, and how to make it your own.

What is a competitor analysis brief?

A competitor analysis brief scopes a review of your market and rivals, who to compare, on what, and to what depth, so the analysis answers a real decision rather than producing a directionless list of competitors.

What should a competitor analysis brief include?

This brief captures your brand, the competitors to review with their websites and why they matter, what to compare, the decision the analysis will inform, how deep to go, your current market position, the geographic focus, and whether to include emerging competitors.

When should you brief a competitor analysis?

Before positioning, a pitch, a launch or a strategy refresh, any decision that depends on understanding the competitive landscape. The form asks what decision the analysis will inform, which keeps the review focused on being useful rather than exhaustive.

Who requests a competitor analysis?

Usually a strategist or marketing lead, on behalf of the team making the decision. The form records who requested it and the output format you would like, so the finished analysis lands in a form the audience can actually use.

Should a competitor analysis include indirect competitors?

The form asks whether to include indirect or emerging competitors, because the threats to a brand often are not the obvious direct rivals. Deciding this up front means the analysis looks in the right places rather than only at the usual names.

Is this competitor analysis brief template free to use?

Yes, completely free. Add or remove questions, reorder them and restyle the form to match your brand, then embed it on your site or share it as a link, with no coding required. A free Fun Forms account lets you collect responses.

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