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Customer Satisfaction Survey Form

Measure SaaS customer satisfaction — product, support and likelihood to recommend — to reduce churn and keep customers happy.

Description

A customer satisfaction survey tells a SaaS business how its customers really feel — the single best early warning of churn and the clearest guide to what to build and fix next. It measures the things that keep customers paying: the product, the support and whether they’d recommend you to others.

It captures overall satisfaction and likelihood to recommend, and rates product quality and customer support. Open questions on what customers liked most and what to improve, plus whether they had any trouble contacting support, turn a score into specific, actionable insight, with permission to follow up.

Customize the questions to match your product, restyle it in your brand colors, and embed it in-app or in an email so responses come in fresh.

Form fields

Everything the Customer Satisfaction Survey Form above collects — 11 fields, so you can see exactly what it captures before you make it your own.

Customer Satisfaction Survey

  • Overall Satisfaction

    Scale Icon
    Scale
  • How likely are you to recommend us?

    Scale Icon
    Scale
  • Product Quality

    Short Answer Icon
    Short Answer
  • Customer Support

    Short Answer Icon
    Short Answer
  • What did you like most?

    Long Answer Icon
    Long Answer
  • What could we improve?

    Long Answer Icon
    Long Answer
  • Did you have any issues contacting support?

    Yes/No Icon
    Yes/No
  • What issues did you face?

    Long Answer Icon
    Long Answer
  • Your Name

    Name Icon
    Name
  • Email

    Email Icon
    Email
  • Permission

    Multi-Select Icon
    Multi-Select
Use Template Arrow Right Icon

Template FAQs

Common questions about the Customer Satisfaction Survey Form — what it captures, when to use it, and how to make it your own.

What is a customer satisfaction survey form?

It’s a form SaaS businesses send to measure how satisfied customers are. It rates the product, support and likelihood to recommend, so you get an early read on churn risk and a clear guide to what customers want improved, from the people who pay for it.

What does the survey ask?

Overall satisfaction and likelihood to recommend, ratings for product quality and customer support, and open questions on what customers liked most and what to improve. Whether they had trouble contacting support, plus permission to follow up, round it out.

When should you send it?

At regular intervals and after key moments — a renewal, a support case, a milestone. Surveying consistently lets you track satisfaction over time and catch a slipping score before it turns into a cancellation, rather than learning a customer was unhappy when they leave.

Who is this form for?

SaaS and software companies that want to measure and protect customer satisfaction, and the customers giving feedback. It suits any subscription business where retention is everything and wants a reliable read on how customers feel while there’s still time to act.

Why measure likelihood to recommend?

A recommendation score is the strongest single signal of loyalty and a leading indicator of churn. Tracking it tells you whether customers are becoming advocates or quietly heading for the exit, so you can act on at-risk accounts before a renewal decision is made.

Is this survey form free to use?

Yes, it’s free. Create a Fun Forms account, customize the questions to match your product, restyle it to your brand colors, and embed it in-app or in an email with no coding. Responses then collect in one place, ready to act on.