1. Templates
  2. Hospitality
  3. Hotels & B&Bs
  4. Guest Feedback & Improvement Suggestions

Guest Feedback & Improvement Suggestions

Collect guest feedback with a focus on suggestions — what they loved, what to improve, and the ideas only guests spot.

Description

A guest feedback and improvement suggestions form does more than measure satisfaction — it actively mines your guests for ideas. Alongside ratings, it invites the practical suggestions that only someone who’s just stayed can offer, turning a happy guest into a source of the small improvements that add up.

It captures overall satisfaction, cleanliness and staff friendliness ratings, asks what aspects they liked, and opens the floor for any suggestion at all. A recommend-us question and a dedicated improvement field, with optional contact details, make sure good ideas don’t go unheard.

Customize the fields to match your property, restyle it in your brand colors, and embed it on your site so suggestions arrive while the stay is fresh.

Form fields

Everything the Guest Feedback & Improvement Suggestions above collects — 11 fields, so you can see exactly what it captures before you make it your own.

Suggestions and Feedback

  • Overall Satisfaction

    Scale Icon
    Scale
  • Cleanliness Rating

    Short Answer Icon
    Short Answer
  • Staff Friendliness

    Short Answer Icon
    Short Answer
  • What aspects did you like?

    Multi-Select Icon
    Multi-Select
  • Please specify other liked aspects:

    Short Answer Icon
    Short Answer
  • Do you have any suggestions for us? Anything!

    Long Answer Icon
    Long Answer
  • Would you recommend us to a friend?

    Yes/No Icon
    Yes/No
  • What could we improve on?

    Long Answer Icon
    Long Answer
  • Your Name (optional)

    Name Icon
    Name
  • Email (optional)

    Email Icon
    Email
  • Phone Number (optional)

    Telephone Icon
    Telephone
Use Template Arrow Right Icon

Template FAQs

Common questions about the Guest Feedback & Improvement Suggestions — what it captures, when to use it, and how to make it your own.

What is a guest feedback and improvement suggestions form?

It’s a feedback form that leans into suggestions. Alongside satisfaction ratings, it asks guests directly for ideas and improvements, so your property gathers not just scores but the practical fixes and additions guests would most like to see.

What does the form ask?

Ratings for overall satisfaction, cleanliness and staff friendliness, what aspects the guest liked, an open suggestions field, whether they’d recommend you, and what you could improve. Optional name, email and phone let them be contacted if they’d like a reply.

When should you send it?

Soon after checkout, while the stay and any ideas are fresh. Prompt requests capture more thoughtful suggestions and catch small irritations before the guest forgets them, giving you a steady stream of improvements straight from the people who experienced your service.

Who is this form for?

Hotels, B&Bs and hospitality teams that want to keep getting better, and the guests happy to help. It suits any property that sees feedback as a source of ideas, not just a scorecard, and wants a channel for the suggestions guests would otherwise keep to themselves.

Why ask for suggestions, not just ratings?

A score tells you something’s off; a suggestion tells you what to do about it. Guests notice things staff stop seeing, so inviting their ideas turns feedback into a to-do list of real improvements rather than a number you’re left to interpret on your own.

Is this form free to use?

Yes — it’s free. Create a Fun Forms account, customize the fields to match your property, restyle it to your brand, and embed it on your website with no coding. Feedback and ideas then collect in one place, ready to act on.