1. Templates
  2. Hospitality
  3. Hotels & B&Bs
  4. Guest Satisfaction Survey Form

Guest Satisfaction Survey Form

Measure guest satisfaction after a stay — expectations, likelihood to recommend and whether they’d return — in a quick survey.

Description

A guest satisfaction survey steps back from the details to measure the things that predict loyalty: did the stay meet expectations, would the guest recommend you, and would they come back? It’s the strategic read on your property — a satisfaction and recommendation score you can track over time.

It captures the overall experience and a likelihood-to-recommend score, asks whether everything met expectations and which areas impressed most, and whether the guest would stay again. An optional name and a marketing opt-in let you follow up and keep in touch with your happiest guests.

Customize the questions to match your property, restyle it in your brand colors, and embed it on your site or a follow-up email so responses arrive fresh.

Form fields

Everything the Guest Satisfaction Survey Form above collects — 9 fields, so you can see exactly what it captures before you make it your own.

Satisfaction Survey

  • Overall Experience

    Short Answer Icon
    Short Answer
  • How likely are you to recommend us?

    Scale Icon
    Scale
  • Did everything meet your expectations?

    Yes/No Icon
    Yes/No
  • Please tell us what we could improve:

    Long Answer Icon
    Long Answer
  • Which areas impressed you the most?

    Multi-Select Icon
    Multi-Select
  • Would you stay with us again?

    Yes/No Icon
    Yes/No
  • What's your name? (optional)

    Short Answer Icon
    Short Answer
  • Want to hear from us again?

    Email Icon
    Email
  • Confirmation

    Multi-Select Icon
    Multi-Select
Use Template Arrow Right Icon

Template FAQs

Common questions about the Guest Satisfaction Survey Form — what it captures, when to use it, and how to make it your own.

What is a guest satisfaction survey form?

It’s a form that measures how satisfied guests are overall and whether they’d return or recommend you. Rather than dwelling on details, it captures the high-level signals of loyalty, giving your property a satisfaction and recommendation score to track over time.

What does the survey ask?

The overall experience and a likelihood-to-recommend score, whether the stay met expectations, which areas impressed most, and whether the guest would stay again. An optional name and a marketing opt-in let you follow up with guests happy to hear from you.

When should you send it?

Shortly after checkout, while impressions are fresh. Surveying at the end of the stay captures a rounded verdict on the whole experience and gives you a recommendation score you can benchmark month to month to see whether guests are getting happier.

Who is this form for?

Hotels, B&Bs and hospitality brands that want to measure loyalty, not just collect comments, and the guests responding. It suits any property that tracks satisfaction as a metric and wants a consistent survey it can compare across stays and seasons.

Why ask if guests would stay again?

Whether a guest would return is the clearest sign of true satisfaction — and repeat guests cost far less to win than new ones. Tracking it tells you if your property is building the loyalty that fills rooms without paying for every booking through ads and platforms.

Is this survey form free to use?

Yes, it’s free. Create a Fun Forms account, customize the questions to match your property, restyle it to your brand colors, and embed it on your website with no coding. Responses then collect in one place, ready to track and act on.