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Integrated Campaign Brief Form

Integrated Campaign Brief Form

An integrated campaign brief template — align an omnichannel campaign’s objective, proposition, audience, message, channels and KPIs in one brief.

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Description

An integrated campaign only works if every channel tells the same story. This integrated campaign brief form aligns a campaign running across channels around one proposition — so the parts add up to more than their sum.

You set the client and campaign, the primary and secondary objectives, and the single-minded proposition to land. It captures the audience, the key message and supporting points, the channels in scope, the total budget, the launch and end dates, the mandatories, and how success is measured.

Use it to brief any campaign that runs across multiple channels and needs them to work together. Send it round so every team builds from the same core idea. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Integrated Campaign Brief Form above collects — 15 fields across 2 pages, so you can see exactly what it captures before you make it your own.

Brief an Integrated Campaign

Client / brand
Short Answer
Campaign name
Short Answer
Primary objective
Dropdown
Secondary objectives
Multi-Select
The single-minded proposition — the one thing to land
Long Answer
Audience: who are we talking to?
Long Answer
Key message and supporting points
Long Answer
Channels in scope
Multi-Select

The Practical Stuff

Total budget (£)
Number
Launch date
Date
End date
Date
Mandatories — legal, brand rules, must-haves
Long Answer
Success measured by (KPIs)
Short Answer
Brief owner
Name
Email address
Email

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Template FAQs

Common questions about the Integrated Campaign Brief Form — what it captures, when to use it, and how to make it your own.

What is an integrated campaign brief?

An integrated campaign brief aligns a campaign running across multiple channels around a single proposition, so each channel reinforces the others rather than telling a different story. It’s what keeps an omnichannel campaign coherent instead of a set of disconnected activities.

What should an integrated campaign brief include?

This form captures the client and campaign, the primary and secondary objectives, the single-minded proposition to land, the audience, the key message and supporting points, the channels in scope, the total budget, launch and end dates, mandatories, and success measures.

When should you write an integrated brief?

Before any channel work begins, when a campaign spans several channels that need to work together. Agreeing one proposition and message up front stops each channel drifting in its own direction, which is the most common way integrated campaigns lose their impact.

Who owns the integrated campaign brief?

Usually a senior campaign or strategy lead who can hold the whole campaign together, with input from each channel team and the client. The form captures the brief owner, so there’s one person accountable for the campaign’s coherence across channels.

Why does an integrated brief need a single proposition?

Because integration comes from one idea expressed everywhere, not from running the same thing on more channels. A single-minded proposition gives every channel a shared core to build on, so search, social, display and the rest all pull in the same direction.

Is this integrated campaign brief template free?

Yes, completely free. Add or remove fields, adjust the channels and KPIs to fit your campaigns, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect briefs.

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