A logo that fits a brand and one that merely looks nice come from the same designer — the difference is the brief. This logo and identity design brief captures the business, the style you’re drawn to and where the mark will live.
You give the exact business name spelling and any tagline, what the business does, and whether it’s a new logo or a refresh. The brief captures the style you’re drawn to, logos or brands you admire and why, any colors or styles to avoid, and where the logo will mainly be used.
Use it before any design work begins, so a mark that has to work as an app icon, a sign and a website is briefed for that range from the start. Send it to whoever’s commissioning the logo. Customize the questions, add your branding, and embed it or share a link in minutes.
