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Logo Concept Feedback Form

A logo concept feedback template — capture structured reactions to logo options: what works, what doesn’t, and whether it holds up small and in mono.

Description

’Make it pop’ tells a designer nothing. This logo concept feedback form turns a gut reaction into direction a designer can actually use — so each round of revisions moves the concept forward instead of in circles.

The client says which concept they’re responding to, how well it represents the brand, their first impression, and what works and what doesn’t. It captures their favorite, whether it holds up at small sizes and in single color, how it compares to the current logo, and who else should give a second opinion before you commit to a direction.

Use it as soon as concepts are presented, while reactions are fresh. Gather specific feedback and refine with confidence. Customize the questions, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Logo Concept Feedback Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

What Do You Think of the Logos?

  • Which concept are you responding to?

    Dropdown Icon
    Dropdown
  • How well does it represent the brand?

    Scale Icon
    Scale
  • First impression, in a few words?

    Long Answer Icon
    Long Answer
  • What works?

    Long Answer Icon
    Long Answer
  • What doesn't?

    Long Answer Icon
    Long Answer
  • Your favorite concept

    Dropdown Icon
    Dropdown
  • Have you seen it at small sizes (favicon, app icon)?

    Yes/No Icon
    Yes/No
  • Anyone internally we should get a second opinion from?

    Long Answer Icon
    Long Answer
  • Your name

    Short Answer Icon
    Short Answer
  • Does it work in black and white / single color?

    Yes/No Icon
    Yes/No
  • How does it compare to your current logo?

    Long Answer Icon
    Long Answer
  • Email address

    Email Icon
    Email
Use Template Arrow Right Icon

Template FAQs

Common questions about the Logo Concept Feedback Form — what it captures, when to use it, and how to make it your own.

What is logo concept feedback?

Logo concept feedback is structured client response to the logo options a designer presents. Capturing it properly, beyond a gut like or dislike, gives the designer clear direction on what is working and why, so revisions move the concept forward.

What should a logo feedback form ask?

This form asks which concept you are responding to, how well it represents the brand, your first impression, what works and what does not, your favorite, whether it works at small sizes and in single color, and how it compares to your current logo.

When should you collect logo concept feedback?

As soon as concepts are presented, while reactions are fresh. Structured feedback at this stage prevents vague responses like make it pop and gives the designer specifics to act on in the next round.

Who should give feedback on logo concepts?

The client-side decision-makers, and the form asks whether anyone internally should give a second opinion. Knowing whose view you are hearing, and whether others still need to weigh in, helps the designer gauge how settled the feedback really is.

Why ask if the logo works in black and white?

Because a logo has to survive as a favicon, an app icon and a single-color print, not just as a hero image. Asking about these up front catches practical problems early, before a concept that only works big gets chosen.

Is this logo feedback template free to use?

Yes, completely free. Add or remove questions, reorder them and restyle the form to match your brand, then embed it on your site or share it as a link, with no coding required. A free Fun Forms account lets you collect responses.