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Naming Shortlist Feedback Form

A naming shortlist feedback template — score the shortlisted names, flag concerns about the front-runner and catch any domain or trademark clashes.

Description

Choosing a name by whoever speaks loudest in the room is how good routes get lost. This naming shortlist feedback form gathers considered reactions to each shortlisted name, so the front-runner is chosen on merit.

It asks the client to score each name with their reaction and reasoning, pick an overall favorite, and flag any concerns about the front-runner. It captures how confident they are, whether they’ve tested how it sounds on a phone call, any trademark or domain clashes they know of, and who else should score.

Use it once the options are down to a shortlist and you need a decision. Surface quiet doubts before a name is chosen, not after it’s printed. Customize the scoring, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Naming Shortlist Feedback Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Which Names Land?

  • Score the names (name, your reaction, why?)

    Table Icon
    Table

  • Your overall favorite

    Dropdown Icon
    Dropdown

  • Any concerns about the front-runner?

    Long Answer Icon
    Long Answer

  • Anything a name needs to avoid we haven't caught?

    Long Answer Icon
    Long Answer

  • Your name

    Short Answer Icon
    Short Answer

  • How confident are you in the front-runner?

    Dropdown Icon
    Dropdown

  • Have you tested how it sounds on a phone call?

    Yes/No Icon
    Yes/No

  • Any obvious trademark or domain clashes you know of?

    Yes/No Icon
    Yes/No

  • If yes, which name and what's the issue?

    Short Answer Icon
    Short Answer

  • Which name would your customers pick, do you think?

    Long Answer Icon
    Long Answer

  • Who else should score the shortlist?

    Dropdown Icon
    Dropdown

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Naming Shortlist Feedback Form — what it captures, when to use it, and how to make it your own.

What is naming shortlist feedback?

Naming shortlist feedback is structured client reaction to the shortlisted name routes a team presents. It captures scores and concerns for each name, so the front-runner is chosen on considered response rather than whoever shouts loudest in the room.

What should a naming feedback form ask?

This form asks you to score each name with your reaction and why, your overall favorite, any concerns about the front-runner, how confident you are in it, whether you have tested how it sounds on a phone call, and any trademark or domain clashes you know of.

When should you gather naming shortlist feedback?

Once the options are narrowed to a shortlist and you need a decision. Structured feedback here surfaces quiet doubts about a name before it is chosen, far cheaper than discovering them after launch materials are printed.

Who should score a name shortlist?

The decision-makers, and the form asks who else should score the shortlist and which name customers would pick. That keeps the choice from resting on one person taste and brings the customer likely reaction into the room.

Why ask if you have said the name out loud?

Because a name has to work when spoken, not just read. Testing how it sounds when answering the phone or spelling it out catches awkward names early, before the shortlist is narrowed to a route that fails in real conversation.

Is this naming feedback template free, and can I edit it?

Yes, completely free. Add or remove questions, adjust the scoring and restyle the form to match your brand, then embed it on your site or share it as a link. No coding needed, just a free Fun Forms account to collect responses.

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