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New Campaign Request Form

A new campaign request template — kick off a new campaign with the objective, audience, channels, budget and deadline in one request.

Description

Every campaign starts with someone asking for one — and a vague ask makes a slow start. This new campaign request form captures what a new campaign needs from the outset, so the team can pick it up and run.

You give the client and campaign working title, the primary objective and what you’re trying to achieve and why now, the target audience, the channels you’re thinking of, a rough budget, the ideal launch date and any hard deadline. It also captures priority and who requested it.

Use it to kick off any new campaign, whether the request comes from a client or internally. A clear starting brief means fewer questions and a faster route to launch. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the New Campaign Request Form above collects — 13 fields, so you can see exactly what it captures before you make it your own.

Request a New Campaign

  • Client / brand

    Short Answer Icon
    Short Answer

  • Campaign name / working title

    Short Answer Icon
    Short Answer

  • Primary objective

    Dropdown Icon
    Dropdown

  • What are we trying to achieve, and why now?

    Long Answer Icon
    Long Answer

  • Who's the target audience?

    Dropdown Icon
    Dropdown

  • If a specific segment, describe it

    Short Answer Icon
    Short Answer

  • Channels you're thinking

    Multi-Select Icon
    Multi-Select

  • Rough budget (£)

    Number Icon
    Number

  • Ideal launch date

    Date Icon
    Date

  • Hard deadline

    Date Icon
    Date

  • Priority

    Dropdown Icon
    Dropdown

  • Requested by

    Name Icon
    Name

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the New Campaign Request Form — what it captures, when to use it, and how to make it your own.

What is a new campaign request?

A new campaign request is the starting point for a campaign — a structured way to capture what’s wanted, why, and by when, so the team can scope and plan it. It turns a vague ’we need a campaign’ into a clear brief someone can act on.

What should a new campaign request include?

This form captures the client and campaign working title, the primary objective and what you’re trying to achieve and why now, the target audience, the channels you’re considering, a rough budget, the ideal launch date, any hard deadline, and the priority.

When should you submit a new campaign request?

As soon as the need for a campaign is clear, with enough lead time to plan it properly. Requesting early — especially against a hard deadline — gives the team room to scope, brief and build, rather than compressing everything into a rushed run-up to launch.

Who submits a new campaign request?

Anyone kicking off a campaign — a client, an account manager or an internal team. The form records who requested it, so there’s a clear point of contact as the campaign is scoped and questions come up on the way to a full brief.

What’s the difference between a request and a campaign brief?

A request kicks a campaign off and captures the essentials to get started; a full brief comes next and works up the detail. This form is the initial request — enough to scope the work and decide priority before investing in a complete brief.

Is this new campaign request template free?

Yes, completely free. Add or remove fields, adjust the channels and priorities to fit your process, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect requests.

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