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  4. New Product Suggestion Form

New Product Suggestion Form

Let customers suggest products to stock — the item, why, and where to find it — so your range reflects real demand.

Description

A new product suggestion form turns your customers into your buying team. When a shopper wishes you stocked something, this form captures the product and why they want it — so instead of losing a sale to a competitor who carries it, you learn what real demand looks like and can stock accordingly.

It captures the product name and why you should stock it, the brand or manufacturer and a link if they have one, and the product category with room to specify. The customer’s name and email let you follow up — to say you’ve stocked it, or thank them for the idea — and build a little loyalty in the process.

Customize the categories and fields to match your range, restyle it in your brand colors, and embed it on your site so suggestions come straight in.

Form fields

Everything the New Product Suggestion Form above collects — 9 fields, so you can see exactly what it captures before you make it your own.

Suggest a New Product

  • Product Name

    Short Answer Icon
    Short Answer
  • Why should we stock this product?

    Long Answer Icon
    Long Answer
  • Brand/Manufacturer (if known)

    Short Answer Icon
    Short Answer
  • Link to product online (if available)

    Short Answer Icon
    Short Answer
  • Product Category

    Multi-Select Icon
    Multi-Select
  • Please specify category:

    Short Answer Icon
    Short Answer
  • What’s your name?

    Name Icon
    Name
  • Your email address (in case we follow up)

    Email Icon
    Email
  • Confirmation

    Multi-Select Icon
    Multi-Select
Use Template Arrow Right Icon

Template FAQs

Common questions about the New Product Suggestion Form — what it captures, when to use it, and how to make it your own.

What is a new product suggestion form?

It’s a form customers use to suggest products you should stock. It captures the item, why they want it and where to find it, so you learn what shoppers are actually asking for and can expand your range around real demand rather than guesswork.

What does the form capture?

The product name and why you should stock it, the brand or manufacturer and a link if available, and the product category with room to specify. The customer’s name and email let you follow up if you stock it or want more detail.

When would a customer use it?

The moment they wish you carried something — while browsing, after not finding an item, or when they spot it elsewhere. Capturing that wish there and then means the demand reaches your buyers instead of walking out the door to a competitor who stocks it.

Who is this form for?

Retailers and store buyers who want their range to reflect what customers want, and the shoppers suggesting products. It suits any retail business keen to listen to demand, so stocking decisions are informed by real customer requests rather than assumptions alone.

Why ask why they want it stocked?

A product name alone doesn’t tell you if there’s real demand. Asking why a customer wants it — and capturing a brand or link — helps your buyers judge whether it’s a one-off whim or a genuine gap in your range worth filling, so stocking decisions are sound.

Is this form free to use?

Yes — it’s free. Create a Fun Forms account, customize the categories and fields to match your range, restyle it to your brand, and embed it on your website with no coding. Suggestions then collect in one place, ready to review with your buyers.