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Positioning Statement Sign-Off Form

A positioning statement sign-off template — record formal approval of an agreed positioning statement before it drives strategy and messaging.

Description

Positioning drives strategy, messaging and creative — so it needs a clean point where it’s agreed and locked. This positioning statement sign-off form records formal approval before the position starts shaping everything downstream.

It sets out the agreed positioning statement and asks whether you approve it as written, or what needs to change. The approver gives their name, job title and version, confirms whether all key stakeholders have seen it, notes any caveats for the record, and signs it off.

Use it once positioning is agreed and before work builds on it, when reopening the decision gets expensive. Get clear, accountable sign-off on record before the work moves on. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Positioning Statement Sign-Off Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Positioning Statement Sign-Off Form

  • Brand name

    Short Answer Icon
    Short Answer

  • Agreed positioning statement

    Long Answer Icon
    Long Answer

  • Do you approve this positioning as written?

    Yes/No Icon
    Yes/No

  • If not, what needs to change?

    Long Answer Icon
    Long Answer

  • Approver name

    Name Icon
    Name

  • Job title

    Short Answer Icon
    Short Answer

  • Project reference

    Short Answer Icon
    Short Answer

  • Version you're approving

    Dropdown Icon
    Dropdown

  • Have all key stakeholders seen this?

    Yes/No Icon
    Yes/No

  • Any caveats to note for the record?

    Long Answer Icon
    Long Answer

  • Where should this be stored?

    Dropdown Icon
    Dropdown

  • Signature

    Signature Icon
    Signature
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Template FAQs

Common questions about the Positioning Statement Sign-Off Form — what it captures, when to use it, and how to make it your own.

What is a positioning statement sign-off?

A positioning statement sign-off is the formal approval that an agreed positioning is correct and final. It records who approved which version, creating an accountable point where the brand position is locked before it drives everything downstream.

What should a positioning sign-off form capture?

This form records the brand name, the agreed positioning statement, whether you approve it as written, what needs to change if not, the approver name and job title, the version being approved, whether all key stakeholders have seen it, and a signature.

When do you use a positioning sign-off form?

Once positioning is agreed and before it informs strategy, messaging and creative. A documented sign-off prevents the position being reopened later, when work built on it is already underway and changes become expensive. Getting sign-off first keeps the position stable while everything downstream is built on it.

Who signs off a positioning statement?

The senior person accountable for the brand, and the form asks whether all key stakeholders have seen it. That check stops a sign-off being given in isolation while someone with a strong view has not yet been consulted.

What is the difference between a positioning workshop and a sign-off?

A workshop develops the positioning; the sign-off approves the finished statement. This form is the final approval step, capturing the agreed statement and recording formal sign-off, rather than exploring options. Run the workshop to develop the positioning, then use this form to lock the version everyone agreed.

Is this positioning sign-off template free to use?

Yes, completely free. Add or remove fields, adjust the wording and restyle the form to match your brand, then embed it on your site or share it as a link, with no coding required. A free Fun Forms account lets you collect sign-offs.

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