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Post-Campaign Review Form

A post-campaign review template — capture a campaign’s results and lessons after it ends: what it delivered, what drove it, and what to change.

Description

When a campaign ends, the results and the lessons are worth more than the relief of finishing. This post-campaign review form captures both — what the campaign delivered and what you’d do differently — before everyone moves on.

It captures the campaign and client, how it performed overall and whether it hit its main objective, the headline results, and what drove them, good or bad. It also asks what you’d do differently, whether it came in on budget and on time, whether the client’s happy, and any wins worth capturing for a case study.

Use it after any campaign to turn a finished piece of work into insight for the next one. Collect the results and lessons while they’re fresh. Customize the questions, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Post-Campaign Review Form above collects — 13 fields, so you can see exactly what it captures before you make it your own.

Review the Campaign

  • Campaign name

    Short Answer Icon
    Short Answer

  • Client / brand

    Short Answer Icon
    Short Answer

  • Overall, how did the campaign perform?

    Scale Icon
    Scale

  • Did it hit its main objective?

    Dropdown Icon
    Dropdown

  • What were the headline results?

    Long Answer Icon
    Long Answer

  • What drove the results — good or bad?

    Long Answer Icon
    Long Answer

  • What would we do differently next time?

    Long Answer Icon
    Long Answer

  • Did it come in on budget?

    Dropdown Icon
    Dropdown

  • Did it deliver on time?

    Dropdown Icon
    Dropdown

  • Is the client happy with the outcome?

    Yes/No Icon
    Yes/No

  • Any quotes or wins worth capturing for a case study?

    Long Answer Icon
    Long Answer

  • Your name

    Name Icon
    Name

  • Email address

    Email Icon
    Email
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Template FAQs

Common questions about the Post-Campaign Review Form — what it captures, when to use it, and how to make it your own.

What is a post-campaign review?

A post-campaign review captures a campaign’s results and lessons once it’s finished — what it delivered, what drove the outcome, and what to do differently next time. It’s how a completed campaign becomes something you learn from rather than just move on from.

What should a post-campaign review include?

This form captures the campaign and client, overall performance and whether it hit its objective, the headline results and what drove them, what you’d do differently, whether it came in on budget and on time, client satisfaction, and any wins for a case study.

When should you run a post-campaign review?

Soon after the campaign ends, once the final results are in but while the detail is still fresh. Leaving it too long means the numbers get pulled together but the lessons — the why behind the results — are lost to fading memory and the next project.

Who completes a post-campaign review?

Usually the campaign or account lead who ran it, often drawing on the wider team and the final data. The form captures who completed it, and doubles as the record of how the campaign performed for future reference and case studies.

What’s the difference between a post-campaign review and a retro?

A post-campaign review focuses on the results and outcomes — did it work, what did it deliver. A retrospective focuses on how the team worked. This form is the results-focused review; run a team retro alongside it to capture the process lessons too.

Is this post-campaign review template free?

Yes, completely free. Add or remove questions, adjust it to fit your campaigns, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect responses.

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