Templates
Marketing
Email & CRM Marketing
Post-Demo Feedback Form

Post-Demo Feedback Form

Gather feedback right after a product demo — experience, expectations, standout features and issues — to sharpen your pitch and follow-up.

Use Template

Description

A post-demo feedback form captures a prospect’s honest reaction while the demo is still fresh — the moment their interest is highest and their impressions clearest. It tells you what landed, what fell flat and which features caught their eye, so your follow-up speaks directly to what they actually cared about.

It records the prospect’s name and email, their overall demo experience and likelihood to recommend, and whether the demo met expectations. What stood out, any issues they hit, the features that interested them and suggestions for improvement give sales and product a clear, actionable read.

Customize the questions to match your product, restyle it in your brand colors, and embed it in your follow-up so feedback arrives while interest is hot.

Form fields

Everything the Post-Demo Feedback Form above collects — 11 fields, so you can see exactly what it captures before you make it your own.

Product Demo Feedback

Your Name
Name
Email
Email
Overall Demo Experience
Short Answer
How likely are you to recommend us?
Scale
Did the demo meet your expectations?
Yes/No
What stood out positively?
Long Answer
Did you experience any issues?
Yes/No
Please explain the issue(s):
Long Answer
What features caught your interest?
Multi-Select
Please specify other features:
Short Answer
Any suggestions for improvement?
Long Answer

Use Template

No credit card
Unlimited forms
Unlimited results

Template FAQs

Common questions about the Post-Demo Feedback Form — what it captures, when to use it, and how to make it your own.

What is a post-demo feedback form?

It’s a form sent right after a product demo to capture the prospect’s reaction. It records their experience, whether it met expectations, and which features interested them, so sales can follow up on what mattered and product can learn what’s landing.

What does the form ask?

The prospect’s name and email, their overall demo experience and likelihood to recommend, and whether the demo met expectations. What stood out positively, any issues, the features that caught their interest and suggestions round out the feedback.

When should you send it?

Immediately after the demo, while the experience is vivid and interest is at its peak. Prompt feedback captures genuine reactions before they fade, and gives your rep the insight to tailor a follow-up that speaks to exactly what the prospect responded to.

Who is this form for?

Sales and product teams that run demos, and the prospects who attend them. It suits any business with a demo-led sales motion that wants to learn from every demo — improving the pitch, the product and the odds of turning interest into a deal.

Why ask which features interested them?

The features a prospect flags are the ones that will close them. Capturing them turns a generic follow-up into a targeted one — leading with what they cared about — and tells product which capabilities actually win deals versus which just fill the demo.

Is this feedback form free to use?

Yes, it’s free. Create a Fun Forms account, customize the questions to match your product, restyle it to your brand colors, and embed it in your follow-up with no coding. Responses then collect in one place, ready to act on.

Make a free Fun Form