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PPC & Paid Search Campaign Brief Form

PPC & Paid Search Campaign Brief Form

A PPC and paid search brief template — capture what it takes to build a converting paid search campaign: goal, budget, keywords and targets.

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Description

Paid search lives or dies on the detail — the wrong keywords or an untracked landing page waste spend quietly. This PPC and paid search campaign brief form captures everything needed to build a campaign that converts.

It captures the account and primary goal, the monthly budget, and what’s being advertised. It takes any target keywords or themes, a target cost per lead or sale, the landing page URL, whether conversion tracking is set up, the platforms and the key geographies.

Use it to brief any paid search or PPC campaign. Getting the goal, targets and tracking straight up front is what turns clicks into conversions rather than cost. Customize the fields, add your branding, and embed it on your site or share a link in minutes.

Form fields

Everything the PPC & Paid Search Campaign Brief Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Brief Your PPC Campaign

Account / brand
Short Answer
Primary goal
Dropdown
Monthly budget
Short Answer
What are you advertising? Products or services
Long Answer
Target keywords or themes (if known)
Long Answer
Target cost per lead / sale (if known)
Short Answer
Landing page URL
URL
Is conversion tracking already set up?
Yes/No
Which platforms?
Multi-Select
Key geographies
Short Answer
Your name
Name
Email address
Email

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Template FAQs

Common questions about the PPC & Paid Search Campaign Brief Form — what it captures, when to use it, and how to make it your own.

What is a paid search campaign brief?

A paid search, or PPC, campaign brief sets out what a search campaign needs — the goal, budget, keywords, targets and tracking. It gives whoever builds the campaign the detail to set it up to convert, rather than spending on clicks that don’t turn into results.

What should a PPC brief include?

This form captures the account and primary goal, the monthly budget, what’s being advertised, any target keywords or themes, a target cost per lead or sale, the landing page URL, whether conversion tracking is set up, the platforms, and the key geographies.

When should you brief a paid search campaign?

Before the campaign is built, with the landing page and tracking ready. Agreeing the goal, targets and keywords up front means the campaign is set up to convert from launch, rather than burning early budget while the essentials get sorted out.

Who fills out a PPC brief?

Usually the client or marketing lead, submitting it to whoever runs paid search. The form captures their contact details, so the search team can confirm keywords, targets and budget with a clear point of contact before building the campaign.

Why set a target cost per lead or sale?

Because it’s what makes a paid search campaign accountable. A clear target cost per lead or sale gives the campaign something to optimize toward and a benchmark to judge it by — without it, you’re spending on clicks with no measure of whether they’re worth it.

Is this paid search brief template free to use?

Yes, completely free. Add or remove fields, adjust the platforms and targets to fit your campaigns, and restyle it to your brand, then embed it on your site or share a link — no coding needed. A free Fun Forms account lets you collect briefs.

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