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Rebrand Inquiry Form

A rebrand inquiry template — capture what’s prompting a rebrand, what the business needs, the budget and timing, and whether there’s internal buy-in.

Description

A rebrand is a big move, and it starts with a conversation about whether it’s the right one. This rebrand inquiry form captures what’s driving the thinking — so an agency can tell whether you need a full rebrand or a lighter refresh.

You give the company name, what’s prompting the rebrand and what you think you need, plus a bit about the business and the challenge. It captures your sector, a rough budget and ideal timing, whether you have internal buy-in, and what success would look like twelve months on.

Use it when your current brand no longer fits — after a strategy shift, a merger, or simply outgrowing your identity. Send it in and start the scoping conversation. Customize the fields, add your branding, and embed it or share a link in minutes.

Form fields

Everything the Rebrand Inquiry Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Thinking About a Rebrand?

  • Company name

    Short Answer Icon
    Short Answer

  • What's prompting the rebrand?

    Dropdown Icon
    Dropdown

  • What do you think you need?

    Dropdown Icon
    Dropdown

  • Tell us a bit about your business and the challenge

    Long Answer Icon
    Long Answer

  • Your sector

    Dropdown Icon
    Dropdown

  • Rough budget

    Dropdown Icon
    Dropdown

  • Ideal timing

    Dropdown Icon
    Dropdown

  • Do you have internal buy-in for a rebrand?

    Yes/No Icon
    Yes/No

  • What would success look like 12 months on?

    Long Answer Icon
    Long Answer

  • Your name

    Name Icon
    Name

  • Email address

    Email Icon
    Email

  • Phone (optional)

    Telephone Icon
    Telephone
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Template FAQs

Common questions about the Rebrand Inquiry Form — what it captures, when to use it, and how to make it your own.

What is a rebrand?

A rebrand is a significant change to how a company presents itself, often its name, logo, positioning or identity, usually driven by a shift in strategy, market or ownership. A rebrand inquiry is the first step in scoping whether and how to do it.

What should a rebrand inquiry form capture?

This form captures the company name, what is prompting the rebrand, what you think you need, a bit about your business and the challenge, your sector, a rough budget, ideal timing, whether you have internal buy-in, and what success would look like a year on.

When should you inquire about a rebrand?

When the current brand no longer fits the business, after a strategy shift, a merger, or when you have outgrown your identity. The form asks what is prompting it, so the agency can judge whether a full rebrand or a lighter refresh is the right response.

Who makes a rebrand inquiry?

Usually a founder or marketing lead, and the form asks whether you have internal buy-in for a rebrand. That matters because a rebrand without leadership support tends to stall, so the agency needs to know where the organization stands.

What is the difference between a rebrand and a refresh?

A refresh modernises an existing brand while keeping it recognizable; a rebrand rebuilds it, often with a new name or identity. This inquiry is the starting point, and your answers help the agency judge which of the two your situation actually calls for.

Is this rebrand inquiry template free, and can I customize it?

Yes, completely free. Add or remove questions, adjust the budget and sector options and restyle the form to match your brand, then embed it on your site or share it as a link. No coding needed, just a free Fun Forms account to collect inquiries.

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