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Event Registration Form

Register business attendees for a sales event — company, sessions, headcount and interests — so you capture qualified leads too.

Description

A sales event registration form does double duty — it signs business attendees up for your event and captures them as qualified leads at the same time. By asking about the company, the topics they care about and how many are coming, each registration becomes both a headcount and a sales opportunity.

It captures the company and attendee names, contact details and a business address, the event session they’re joining, and whether they’ve attended before. Their topics of interest, the number of attendees, an optional business card upload and a confirmation give sales rich context on every registrant.

Customize the sessions and fields to match your event, restyle it in your brand colors, and embed it on your site so registrations feed straight into your pipeline.

Form fields

Everything the Event Registration Form above collects — 12 fields, so you can see exactly what it captures before you make it your own.

Sales Event Registration

  • Company Name

    Short Answer Icon
    Short Answer

  • Attendee Name

    Name Icon
    Name

  • Email Address

    Email Icon
    Email

  • Phone Number

    Telephone Icon
    Telephone

  • Select Event Session

    Short Answer Icon
    Short Answer

  • Have you attended this event before?

    Yes/No Icon
    Yes/No

  • Topics of Interest

    Multi-Select Icon
    Multi-Select

  • Please specify other topics of interest:

    Short Answer Icon
    Short Answer

  • Number of Attendees

    Short Answer Icon
    Short Answer

  • Business Address

    Short Answer Icon
    Short Answer

  • Upload Business Card (optional)

    Short Answer Icon
    Short Answer

  • Confirmation

    Multi-Select Icon
    Multi-Select
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Template FAQs

Common questions about the Event Registration Form — what it captures, when to use it, and how to make it your own.

What is a sales event registration form?

It’s a form for registering business attendees to a sales or B2B event. It captures the company, sessions, headcount and topics of interest, so you fill the event and capture qualified leads with real context in one step, rather than just a list of names.

What does the form capture?

The company and attendee names, contact details and business address, the event session chosen, and whether they’ve attended before. Topics of interest, the number of attendees, an optional business card upload and a confirmation complete each registration.

When would it be used?

Whenever you’re promoting a sales-focused event — a seminar, roadshow, webinar or launch aimed at business buyers. Registering online captures interest at the moment of intent and hands sales a warm, informed lead alongside a confirmed attendee.

Who is this form for?

Sales and marketing teams running B2B events, and the business attendees registering. It suits any company that treats events as a lead source and wants registrations to carry the company and interest detail that makes follow-up productive.

Why capture the company and topics of interest?

For a B2B event, who someone works for and what they care about is what makes them a lead worth pursuing. Capturing the company and their topics turns a registration into a qualified prospect, so sales can follow up with relevance instead of a generic thank-you.

Is this form free to use?

Yes — it’s free. Create a Fun Forms account, customize the sessions and fields to match your event, restyle it to your brand, and embed it on your website with no coding. Registrations then feed straight into your pipeline, ready to follow up.

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