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Sales Feedback Form

Gather feedback on your sales process — clarity, responsiveness and any friction — so buying from you keeps getting easier.

Description

A sales feedback form turns the buying experience itself into something you can measure and improve. Whether the prospect bought or not, their view of how your sales team performed — how clearly you answered, how smoothly it went — tells you where the process wins deals and where it quietly loses them.

It measures satisfaction with your sales team and likelihood to recommend, asks whether their questions were answered clearly and whether they hit any issues during the process, with room to explain. Additional comments and contact details round out an honest read on the buying experience.

Customize the questions to match your process, restyle it in your brand colors, and embed it after a sale or a lost deal so feedback arrives fresh.

Form fields

Everything the Sales Feedback Form above collects — 8 fields, so you can see exactly what it captures before you make it your own.

We Value Your Feedback

  • How satisfied are you with our sales team?

    Short Answer Icon
    Short Answer
  • How likely are you to recommend us?

    Scale Icon
    Scale
  • Did we answer your questions clearly?

    Yes/No Icon
    Yes/No
  • Did you experience any issues during the sales process?

    Yes/No Icon
    Yes/No
  • Please tell us what issues you encountered:

    Long Answer Icon
    Long Answer
  • Any additional comments or suggestions?

    Long Answer Icon
    Long Answer
  • Your Name

    Name Icon
    Name
  • Your Email

    Email Icon
    Email
Use Template Arrow Right Icon

Template FAQs

Common questions about the Sales Feedback Form — what it captures, when to use it, and how to make it your own.

What is a sales feedback form?

It’s a form that captures how a prospect or new customer experienced your sales process. It measures satisfaction with the team, clarity and any friction, so you learn what’s working in how you sell and where the experience is costing you deals.

What does the form ask?

How satisfied they were with your sales team and how likely they are to recommend you, whether their questions were answered clearly, and whether they hit any issues during the process with room to explain. Comments and contact details finish it off.

When should you send it?

Soon after a deal closes — or after one is lost, which is often more revealing. Prompt feedback captures the buying experience while it’s fresh, and a lost prospect’s honest account of what went wrong is some of the most valuable input a sales team can get.

Who is this form for?

Sales leaders and teams that want to improve how they sell, and the prospects and customers who’ve been through the process. It suits any business that sees the buying experience as a competitive edge and wants to measure and refine it deliberately.

Why ask about issues during the sales process?

Friction in the buying process — slow replies, unclear answers, hoops to jump through — loses deals quietly, and reps rarely see it. Asking directly surfaces those snags, so you can smooth the path and stop losing winnable deals to a clunky experience.

Is this feedback form free to use?

Yes, it’s free. Create a Fun Forms account, customize the questions to match your process, restyle it to your brand colors, and embed it after a sale with no coding. Responses then collect in one place, ready to act on.